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Brand

The airepeat brand

The logo, mark, colours and type, with files to download. Use them to write about airepeat or link to it.

Logo

A loop that starts again

The mark is a lowercase a drawn as one stroke: the stem rises and curls back over the bowl into an arrow. Work that comes round again, on its own. The wordmark uses the same strokes and round ends.

Your theme

Dark

Mark
One colour
Tile
Wordmark

Sizes: the mark stays clear down to 16px.

16
20
24
32
48
64

Colour

Colours

Indigo and cyan on near-black, dark first with a light theme. In code, use the token names; every text pairing is checked for contrast in both themes.

  • --brand

    Accent: links, highlights, the mark's first stop

    Light
    #4F45DB
    Dark
    #989DFF
  • --brand-2

    Second accent: the mark's second stop, data

    Light
    #00738D
    Dark
    #47D2E8
  • --brand-muted

    Tinted surfaces behind brand text

    Light
    #E8EDFF
    Dark
    #202148
  • --glow

    Soft light behind heroes; never under text

    Light
    #99A3FF
    Dark
    #6159E1
  • --background

    Page background

    Light
    #FFFFFF
    Dark
    #0A0A0A
  • --surface-elevated

    Cards and frames on the public site

    Light
    #F9FAFC
    Dark
    #17181C
  • --foreground

    Text and the wordmark

    Light
    #0A0A0A
    Dark
    #FAFAFA
  • --grid-line

    Grid and dot patterns

    Light
    #E3E4EB
    Dark
    #28282E

Type

Typography

Geist for everything you read, Geist Mono for code, labels and eyebrows. Large headings are set tighter.

text-display-1 · 40–72px · 600 · −4.5%

Launch your stack

text-display-2 · 32–52px · 600 · −3.5%

Launch your stack

text-display-3 · 24–34px · 600 · −2.5%

Launch your stack

Body · text-base / text-lg

Sites, apps and open-source services on servers you own. Short, plain sentences.

Mono · font-mono

deploy sites/marketing --approve

Eyebrow

Section label

Usage

Using the logo

Keep it simple: the logo as it is, with room around it.

Do

  • Use the gradient mark on the page background, light or dark.
  • Use the one-colour logo where colour isn't available, in the text colour.
  • Keep clear space around the logo of at least half the mark's height.
  • Keep the logo at 16px tall or more; below 24px, use the mark alone.

Clear space: half the mark's height on every side.

  • Don't stretch or squash it

  • Don't rotate it

  • Don't recolour it outside the brand colours

  • Don't add shadows, outlines or effects

The name is always written in lower case: airepeat. Please don't use the logo in a way that suggests we endorse or are part of another product.